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快速消費(fèi)品部作為公司新成立的部門(mén)，公司寄予厚望，作為“南緯40°”和“南之水”商標(biāo)注冊(cè)成功的高端平衡水，是瓶裝飲用水市場(chǎng)的全新品類(lèi)，所以有機(jī)會(huì)將品牌打造成天然平衡水第一品牌；同時(shí)營(yíng)銷(xiāo)推廣緊緊圍繞新品類(lèi)展開(kāi)，品類(lèi)宣傳與品牌推廣有機(jī)整合，將平衡水這一全新品類(lèi)帶入消費(fèi)者心智，讓“南緯40°”和“南之水”成為平衡水這一品類(lèi)的代名詞。    快速消費(fèi)品行業(yè)有別于貿(mào)易類(lèi)行業(yè)，為此，公司將引入專(zhuān)業(yè)管理能力的團(tuán)隊(duì)來(lái)負(fù)責(zé)部門(mén)整體運(yùn)作，內(nèi)部管理制度化，銷(xiāo)售管理市場(chǎng)化，渠道建設(shè)多樣化，品牌推廣專(zhuān)業(yè)化作為經(jīng)營(yíng)理念，相信快速消費(fèi)品部的夢(mèng)想從這里開(kāi)始。Major Business of FMCG Dept:

The FMCG Dept is a new established dept, and we’ve high hope for it. As a high end balanced water brands, we’ve successfully registered “LATITUDE 40°”and“DEW SOUTH”. They are whole new type of products in bottled water market, so we have the opportunity to make it the No.1 brand of natural balanced water. As we’re running marketing campaign of these new brands, we also integrate the product introduction with brand promotion, balanced water has became a new concept in consumer’s mind, and our “LATITUDE 40°”and“DEW SOUTH”will be the iconic brands of balanced water.     FMCG Dept is different from trade business, therefore our company has established a new team with professional management capability whom will be responsible for the whole dept operation. To make institutionalization of internal management, market-oriented sales management, diversification of sales channels and professional brand promotion our operation philosophy, we believe the dream of FMCG starts here.